Senior Marketing Strategist - AI & Content Innovation
Job Title: Senior Marketing Strategist – AI & Content Innovation
Reports to: Director of Product and Marketing
Department: Marketing
Location: Miami, FL (Coconut Grove)
Position Type: Fully Remote or Hybrid option (US-Based)
Annual Salary: $75,000 – $90,000 (commensurate with experience)
About Us:
Taxfyle is a fast-growing startup on a mission to make professional services more accessible, modern, and technology-driven. We are not a traditional company —we are a team of innovators, creating tools that reshape a multi-billion-dollar industry. Through the Taxfyle app, individuals and businesses are matched with licensed tax professionals who handle everything from tax preparation and filing, bookkeeping, and advisory services, making expert financial help as easy to access as ordering a ride. Recognized as one of the fastest-growing startup companies in the U.S., Taxfyle has revolutionized tax preparation with a mobile-first platform often referred to as the “Uber for Taxes.” Headquartered in Miami, we are part of the movement putting the East Coast on the map as the next hub for tech innovation.
Working at Taxfyle means joining a lean, fast-moving team where ideas are tested quickly, priorities shift fast, where you will wear multiple hats, solve problems in real time, and help build systems from the ground up. If you thrive in high-growth, autonomous, startup environment and want to help build the future of tech, we would love to hear from you.
Overview:
We are looking for a marketing strategist who can balance strategic vision with hands-on content execution. This role is ideal for someone who brings sharp problem-solving skills, a strong grasp of modern marketing tactics, and a willingness to get in the weeds—from shaping messaging to writing and deploying content.
You will lead marketing strategy, supervise AI-driven execution, and ensure all deliverables are aligned with our brand standards. Working alongside advanced automation tools, you will focus your energy where it matters most: guiding direction, refining messaging, and delivering growth-oriented campaigns.
This role sits at the intersection of creativity, technology, and action. You will have the opportunity to experiment with AI-powered workflows, build scalable marketing systems, and create high-impact assets that move the needle. If you’re excited about emerging tech, passionate about storytelling, and ready to execute—not just advise—this is your opportunity to make a measurable difference.
Responsibilities:
Strategic Leadership
- Proactively identify new growth and automation opportunities.
- Shape and maintain brand voice, messaging frameworks, and positioning
- Design and lead integrated marketing campaigns across digital and physical channels
- Develop conference content strategies and thought leadership initiatives
- Conduct stakeholder interviews and turn insights into compelling case studies
- Manage HubSpot-based social publishing and Reddit community seeding
- Act as the final editorial and creative decision-maker across campaigns
Content Generation Agent
- Lead the strategic use of AI agents to scale content, design, and distribution.
- Continuously iterate on ways to use automation to enhance work productivity.
- Your AI-powered writer for blogs, whitepapers, emails and case studies
- You provide briefs, outlines, and voice guidance—it delivers the first draft
- Coordinates with design team to produce on-brand visuals
- You set the concept—it helps coordinate the delivery of social graphics, ads, and infographics
- Manages content scheduling and engagement
- You define strategy and tone—it posts for you
- Surfaces keyword opportunities and competitive gaps
- You provide campaign goals—it delivers SEO guidance
Requirements:
- 5+ years of experience in B2B marketing (fintech/SaaS preferred)
- Proven success developing content and campaign strategies
- Deep comfort working with marketing tools like HubSpot, Slack, and Notion preferred.
- Exceptional creative judgment, messaging instincts, and editorial standards
- Passionate about AI, automation, and redefining how marketing teams work
- Strong written and verbal communication skills, with the ability to convey information clearly and professionally.
- Proven ability to collaborate effectively across departments and teams to achieve shared goals.
- Comfortable working in a fast-paced environment with shifting priorities.
- High level of organization, attention to detail, and follow-through.
- Demonstrated problem-solving skills and a proactive approach to challenges.
- Self-motivated with a strong sense of accountability and ownership.
Note: This role description is intended to convey information essential to understanding the scope of the role and is not exhaustive. Duties, responsibilities, and qualifications may evolve or change over time to meet the organization’s needs.
- Health, dental, and vision insurance
- Life Insurance
- Additional Supplemental Benefits
- 401(k) contribution (no match)
- Paid Time Off and Paid Holidays
No Third Party Agencies or Submissions Will Be Accepted.
Our company is committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Opportunities posted here do not create any implied or express employment contract between you and our company / our clients and can be changed at our discretion and / or the discretion of our clients. Any and all information may change without notice. We reserve the right to solely determine applicant suitability. By your submission you agree to all terms herein.